Brian's career in the bike industry started in 1972 at various Minneapolis area retailers. In 1982 he moved to the San Diego area as the Territory Manager for Trek Bicycle Co. He retired in 2017 and relocated back to Minnesota. Over those 45 years, he has been involved in manufacturing, retail sales training, business management, conducting tech clinics, demos, promotions, and race events. He has always been interested in the bicycle's history, especially in the mechanical, technological, and materials side of the industry.